To start selling, we provide a minimum set of tools that allow you to scale your business and tell your client about the benefits
In any place in the world, if you get into McDonald's you can simply recognize it.
Of course, you already have a logo, but not only it forms an understanding of the brand. A franchisor's brand is more than its name; it is the entire experience that someone gets from visiting their location and sampling their food or services.
Brand book is one of the most important tools: it legitimizes the rules for the use of logo, corporate fonts, patterns and other corporate identity elements
Website is not just a page about the company, it is the main tool for selling your franchise.
It should be professional, clean and clear. The page leads the client through all stages of sales, revealing benefits for the end client.
After the client leaves an application on the site, the manager sends presentation materials that describe how your franchise will be opened, what stages of work and why it will be successful. Presentation can add more power to your words and project a stronger image of you and your company. Meet the potential client team and tell the success story why you are the best brand!
The operations manual is the central and guiding collection of operational content that educates and guides the franchisee in setting up and operating the business. Moreover, it is the tool with which the franchisor enforces the operating standards.
It describes successful criteria, such as: how to hire and train staff, how to work with new and existing customers, how to return and attract customers. What revenue plan needs to be set and what actions need to be taken to achieve it.